{"id":87,"date":"2018-05-22T18:13:27","date_gmt":"2018-05-22T18:13:27","guid":{"rendered":"http:\/\/screenprintsatlanta.com\/?p=87"},"modified":"2018-12-14T02:41:28","modified_gmt":"2018-12-14T02:41:28","slug":"branding","status":"publish","type":"post","link":"https:\/\/screenprintsatlanta.com\/index.php\/2018\/05\/22\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<p><a href=\"https:\/\/www.entrepreneur.com\/marketing\/branding\/\" rel=\"follow\">Branding <\/a>is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does &#8220;branding&#8221; mean? How does it affect a small business like yours?<\/p>\n<p>Simply put, <a href=\"http:\/\/www.johnrampton.com\/brand\/\" target=\"_blank\" rel=\"nofollow noopener\">your brand is your promise to your customer<\/a>. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors&#8217;. Your brand is derived from who you are, who you want to be and who people perceive you to be.<\/p>\n<p>Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can&#8217;t be both , and you can&#8217;t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be for more info <a href=\"https:\/\/modernechild.com\/collections\/mommy-and-me\" style=\"border: none; color: #333333; font-weight: normal !important; text-decoration: none;\">visit us <\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":88,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/screenprintsatlanta.com\/index.php\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/screenprintsatlanta.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/screenprintsatlanta.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/screenprintsatlanta.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/screenprintsatlanta.com\/index.php\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":3,"href":"https:\/\/screenprintsatlanta.com\/index.php\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"predecessor-version":[{"id":397,"href":"https:\/\/screenprintsatlanta.com\/index.php\/wp-json\/wp\/v2\/posts\/87\/revisions\/397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/screenprintsatlanta.com\/index.php\/wp-json\/wp\/v2\/media\/88"}],"wp:attachment":[{"href":"https:\/\/screenprintsatlanta.com\/index.php\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/screenprintsatlanta.com\/index.php\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/screenprintsatlanta.com\/index.php\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}