Running a startup in the social media space has led to numerous conversations with founders, professionals and others about the significance and value of social media. Social media is the digital representation of your brand. Whether you like it or not. It’s the easiest way to communicate with your customers, users or fans of your brand. It’s also the easiest way to shape the perception of your brand. I began to realize some intriguing similarities between how a business owner would treat the physical representation of a business such as a storefront and its representation on social media.
One of the most exciting moments for a business owner is naming his or her business. It’s typically an “AHA” moment when the right words roll off your tongue. Then you start to immediately think about the next steps in protecting your name. But what about social media handles on Instagram, Twitter, Youtube, etc.? It’s important to make sure you reserve the name of your business on all social media platforms as soon as you can. This goes for your personal brand online as well. The brand consistency makes it easy for your fans to be able to discover your brand and engage. I’ve seen businesses (personal and company) begging Instagram owners with particular handles to retrieve them.